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MEDIA: London Electricity TV debut

devised by its advertising agency, First City, and production agency, the Production Factory. A series ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

executive, warned the City of poor trading conditions and sales growth. CIA Medianetwork ...

Profile: Julia Record, Savoy Group - The five-star PR treatment/Julia Record, who began her job as group communications director at the Savoy Group this week, has a keen interest in the very different world of voluntary sector PR

the flight to the next city, where I d be running press events and promotions to travel agents, she says ... on the London Stock Exchange in 1996. In conjunction with the group s then City PR agency Shandwick ...

CORPORATE HOSPITALITY: Hosts with the most - Entertaining business contacts can be an expensive affair, but how can you measure the returns? Gill Upton writes

-out and ran an arts sponsorship to help influence people in the City. The company pulled out ... in the City to the Henley Music and Arts Festival. The company has also made extensive use of sponsored ... MORTGAGES Barclays Mortgages had set itself a challenge to change its perception as a City ...

DIRECT MARKETING: GREAT EASTERN

travelling to the City; and day-trippers, who were principally C1/C2 locals. CHI backed the radio ...

Game for sponsorship

US toy giant Hasbro is offering space for sponsorship on four new city editions of its Monopoly...US toy giant Hasbro is offering space for sponsorship on four new city editions of its Monopoly game. The Manchester, Edinburgh, Newcastle and Birmingham editions will launch at Christmas, featuring sponsors names on local properties on the games boards. ...

Whitbread loss as festival flops

were to have been footie festivals were scheduled to take place in nine cities ...

DESIGN CHOICE: YELLOW JERSEY

newspaper came up with the idea for a large-scale race linking the biggest cities in the country ...

AGENDA: Bass plans footie-led revival for key bitter - Can the pounds 23m sponsorship of football’s League Cup by Bass’s Worthington revive the bitter’s flagging sales and give the competition a kick? Danny Rogers reports

market is 25- to 35-year-old C1 and C2 men. The League Cup, which is played by clubs in 68 cities ...

Bass takes over Coke’s Cup deal

stature which spans 68 towns and cities. The tie-up will feature in Worthington s marketing ...

 

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