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SALES PROMOTION: Northern exposure - Manchester’s Sales Promotion Incentive North looks set to pull in the crowds, as the UK’s only autumn incentive exhibition. And there are plenty of other reasons for its growing popularity, writes Holly

17 Sep 1998 | by HOLLY ACLAND

as two of the fastest growing cities economically in Europe. Research from last year s show ...

Mercier Gray targets men in cinemas with Nivea moisturiser samples

11 Sep 1998 | by EMMA HALL

and Tarzan and the Lost City, films selected for having the same target audience as Nivea for Men ...

MARKETING MIX: Spot the city for trip down under

18 Jun 1998 | by ALEX BENADY

of disguises to illustrate different cities in the UK. Postcards will chart his progress and anyone who can identify the seven cities and plot his route could win tickets for somewhere not accessible by bus. Three ...

S&N pounds 14m boost for Old Orleans

04 Jun 1998 | by RUTH NICHOLAS

primarily in retail and leisure parks as well as in city centres. Openings will be promoted through ...

SALES PROMOTION: Coke’s Brazilian sales pitch - As marketers around the globe gear up for the World Cup, James Curtis reports on a UK agency’s innovative work for Coke in soccer-obsessed Brazil

07 May 1998 | by JAMES CURTIS

and join in the dancing and drumming on the night of the parade. The schools are well-known in the city ...

Bass rolls out loyalty

26 Feb 1998 | by VICTORIA MEDHURST

to its other retail outlets. This would include its 400 taverns, 600 city pubs and branded chains ...

 

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