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Standard Life picks Rapier for telesales initiative worth pounds 2m

28 Nov 1997 | by HARRIET GREEN

Rapier Stead s telesales operation after a five-way pitch. Marketing Advantage, the Union, TBWA Payne Stracey and City Financial Marketing were all involved in the final round of pitches for the account, which is separate from Standard Life s main above-the-line advertising business. News emerged ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT

28 Nov 1997 | by MAIRI CLARK

, let s face it, never really goes down well in this city or c) send yourself off for 40 winks ...

Media: Media Business win in Scotland

27 Nov 1997 | by TIM ELTON, Planning director, BBJ Media

First City and Feather Brooksbank but decided to award the account to The Media Business Scotland ...

Tesco comes top for coverage

27 Nov 1997 | by LISA CAMPBELL

Sainsbury and Marks s performance in the table suffered from negative analysis on the City pages ...

Harry and Molly could face chop

27 Nov 1997 | by PATRICK BARRETT

. Safeway s three-year-old Harry and Molly campaign has gained praise from most quarters, including City ...

Business presentations: In the spotlight - Some people would rather die than give a presentation. RACHEL MILLER reports on the consultancies offering assistance to the shy marketer

27 Nov 1997

, Thomas Cook and Westminster City Council. Established in 1990 by actress Julia Goodman, all of its ...

Marketing technology: Making data go further - Geographical information systems are proving invaluable to UK firms expanding into international markets. IAN DARBY reports on the products available and the problems that must be overcome

27 Nov 1997

. In Spain, an important category is affluent company directors living in city centre apartments. Vital ...

Halifax hints at plans for financial PR pitch

21 Nov 1997 | by IAN DARBY

for a period of City activity. The building society turned bank has a pounds 6 billion war chest...Halifax is planning to invite agencies to pitch for its corporate and financial PR as it gears up for a period of City activity. The building society turned bank has a pounds 6 billion war chest to target likely acquisitions. Shandwick Consultants handled PR for Halifax during its flotation ...

Top tier Ludgate reshuffle sees Hepburn win chief exec role

21 Nov 1997 | by IAN DARBY

Ludgate Communications has promoted Robin Hepburn, head of its City division, to chief executive...Ludgate Communications has promoted Robin Hepburn, head of its City division, to chief executive. He replaces David Simpson who moves to the new post of deputy chairman. The move enables Simpson ... and will be aiming to attract larger and more profitable business. Hepburn s replacement as head of City ...

Albright calls review of financial PR

21 Nov 1997 | by IAN DARBY

to improve Albright s standing in the City following falling share prices and reports of investor ...

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