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FIELD MARKETING: One for the roadshow - Drinks marketers are finding that it’s becoming vital to get out among their consumers and run promotions which bring their brands to life. David Murphy reports

04 Dec 1997 | by DAVID MURPHY

in night clubs in seven UK cities: London, Bristol, Birmingham, Manchester, Newcastle, Glasgow ...

PRIVATE VIEW

21 Nov 1997 | by PETER SOUTER

of the best things to do in the city. Agency: BDDP GGT Writer: Jim Thornton Art director ...

Volvic’s ad cash poured into BMP

13 Nov 1997 | by LISA CAMPBELL

City BBDO in September....Volvic has appointed BMP DDB to handle its advertising account after parting company with First City BBDO in September. The win, which is worth more than pounds 1.5m, follows a pitch involving five major agencies. Christine Renier, Volvic s senior brand manager, said there would be a ...

PROFILE: Man of French letters - Patrick Legrand, Division MD, Durex Condoms

13 Nov 1997 | by LISA CAMPBELL

in Paris. He is keen to relocate his children to London, a city which Legrand thinks is the most ...

BBH turns to manga for Murphy’s ad

24 Oct 1997 | by ELEANOR TRICKETT

is fired at a curfew bell which resounds around the city. The sound triggers the gathering ...

CAREERS: The Secret Diary of Brian The Brand Manager

23 Oct 1997 | by KEN GOFTON

viewing facility in the city centre. Just one thing, they said, recruitment can be a problem, so we ...

STOP PRESS

16 Oct 1997 | by ANNE-MARIE CRAWFORD

but will offer a 10% discount. Adshel has won the contract to supply Cardiff City Council with 500 bus ...

AMV sets up Douwe Egberts to sponsor C4 autumn drama

10 Oct 1997 | by ANNA GRIFFITHS

show a speeded-up city scene in which a woman escapes into a cafe for a quiet coffee. A shorter ...

BDDP GGT: BST-BDDP and GGT expect merger strategy to throw up few conflicts

10 Oct 1997 | by CAROLINE MARSHALL

will please the City. I know this will be judged positively by shareholders, it s the last piece ...

MEDIA: Tizer takes UK buses

02 Oct 1997 | by RAYMOND SNODDY

-sides in 13 cities from October 1. The deal was negotiated by Media Solutions....AG Barr, the soft drinks company, is the first advertiser to buy the national bus advertising package from transport contractor TDI. A campaign for its Tizer drinks brand will appear on 15,000 bus T-sides in 13 cities from October 1. The deal was negotiated by Media Solutions. ...

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