PRIVATE VIEW
21 Nov 1997 | by PETER SOUTER
of the best things to do in the city. Agency: BDDP GGT Writer: Jim Thornton Art director ...
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FIELD MARKETING: One for the roadshow - Drinks marketers are finding that it’s becoming vital to get out among their consumers and run promotions which bring their brands to life. David Murphy reports
04 Dec 1997 | by DAVID MURPHY
in night clubs in seven UK cities: London, Bristol, Birmingham, Manchester, Newcastle, Glasgow ...
Volvic’s ad cash poured into BMP
13 Nov 1997 | by LISA CAMPBELL
City BBDO in September....Volvic has appointed BMP DDB to handle its advertising account after parting company with First City BBDO in September. The win, which is worth more than pounds 1.5m, follows a pitch involving five major agencies. Christine Renier, Volvic s senior brand manager, said there would be a ...
PROFILE: Man of French letters - Patrick Legrand, Division MD, Durex Condoms
13 Nov 1997 | by LISA CAMPBELL
in Paris. He is keen to relocate his children to London, a city which Legrand thinks is the most ...
Marmite continues love-hate theme
07 Nov 1997 | by ELEANOR TRICKETT
, two 48-sheet posters will appear along busy routes around major towns and cities. The first, Honk ...
BBH turns to manga for Murphy’s ad
24 Oct 1997 | by ELEANOR TRICKETT
is fired at a curfew bell which resounds around the city. The sound triggers the gathering ...
CAREERS: The Secret Diary of Brian The Brand Manager
23 Oct 1997 | by KEN GOFTON
viewing facility in the city centre. Just one thing, they said, recruitment can be a problem, so we ...
SOAP BOX: Sports branding has to keep the fans on your side
23 Oct 1997 | by DAVID RIVETT, managing director of Desi
in the resilience to cope with setbacks? The City is notoriously unforgiving of failure and the drive ...
STOP PRESS
16 Oct 1997 | by ANNE-MARIE CRAWFORD
but will offer a 10% discount. Adshel has won the contract to supply Cardiff City Council with 500 bus ...
AMV sets up Douwe Egberts to sponsor C4 autumn drama
10 Oct 1997 | by ANNA GRIFFITHS
show a speeded-up city scene in which a woman escapes into a cafe for a quiet coffee. A shorter ...
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