retained agency to sharpen its profile in the City....Logica, the UK s largest IT consultancy firm, has appointed Ludgate Communications as its first retained agency to sharpen its profile in the City. The IT company plans to acquire a number of technology firms in the next year, amid increasing competition from rival consultants. Ludgate ...
City investment houses are hitting back at the likes of Virgin Direct and supermarket banks...City investment houses are hitting back at the likes of Virgin Direct and supermarket banks with the launch of their first joint marketing campaign aimed directly at potential private investors. The new campaign - thought to be the first of its kind in the blue-chip world of the Square Mile ...
important business than gangster memorabilia, and that is conferences. Chicago is the second city ... . Indeed, the Windy City - named after its politicians rather than the chilling winter wind that rolls ... hard over recent years to build the city as a cultural centre. It enjoys a thriving artistic ...
. In the City, things are rather trickier. While some major companies have begun valuing brands and including ... in their annual reports. Perhaps that s why, when City analysts were asked what aspects, apart from ... colleagues, the City, and the public. Certainly the Marketing Council itself is planning a series ...
, this confirmed the City s view: How desperate its plight has become. (William Kay, Mail on Sunday). The media ...
of Manchester City FC, neighbour and bitter rival of Manchester United, whose star striker, Ryan Giggs ... chairman of a team that plays in sky blue and is called, er, City . The evil Backhander clones an aggressive Giggs to play for City against United in the Cup Final, but is thwarted when the real Ryan ...
Thinking of your home town as a brand may require an active imagination, but for cities which...Thinking of your home town as a brand may require an active imagination, but for cities which ... . Many will think of Manchester s repeated attempts to host the Olympics, but several other cities are reinventing themselves and turning to marketing professionals for help. Marketing a city is probably ...
single operational ITV entity according to a new study by the City analyst, Merrill Lynch....The three ITV barons, Carlton, Granada and United News and Media, should be allowed to create a single operational ITV entity according to a new study by the City analyst, Merrill Lynch. The new report, on UK free-to-air television, cites several factors that make it logical to allow ...
. Kane s City connections spring from her experience with ProShare, formerly known as the Wider Share ... the WSOM. The City was going through an amazing period of transformation and it was the opportunity ...
will boost its market value ahead of its second stock market listing. When it rode out of the City ...
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