07 Nov 1997
| by IAN DARBY
retained agency to sharpen its profile in
the City....Logica, the UK s largest IT consultancy firm, has appointed Ludgate
Communications as its first retained agency to sharpen its profile in
The IT company plans to acquire a number of technology firms in the next
year, amid increasing competition from rival consultants.
06 Nov 1997
| by PATRICK BARRETT
City investment houses are hitting back at the likes of Virgin
Direct and supermarket banks...City investment houses are hitting back at the likes of Virgin
Direct and supermarket banks with the launch of their first joint
marketing campaign aimed directly at potential private investors.
The new campaign - thought to be the first of its kind in the blue-chip
world of the Square Mile ...
23 Oct 1997
| by JANE BAINBRIDGE
important business than gangster memorabilia, and that is
Chicago is the second city ...
Indeed, the Windy City - named after its politicians rather than the
chilling winter wind that rolls ...
hard over recent years to build the city as
a cultural centre. It enjoys a thriving artistic ...
25 Sep 1997
| by MIKE HEWITT
In the City, things are rather trickier. While some major companies have
begun valuing brands and including ...
Perhaps that s why, when City analysts were asked what aspects, apart
City, and the public. Certainly the Marketing Council itself is planning
a series ...
12 Sep 1997
| by ROS SNOWDON
confirmed the City s view: How desperate its plight has become.
(William Kay, Mail on Sunday). The media ...
12 Sep 1997
| by BELINDA ARCHER
of Manchester City FC, neighbour and bitter rival of
Manchester United, whose star striker, Ryan Giggs ...
chairman of a team that plays in sky blue and is
called, er, City . The evil Backhander clones an aggressive Giggs to
play for City against United in the Cup Final, but is thwarted when the
real Ryan ...
11 Sep 1997
| by RACHEL MILLER
Thinking of your home town as a brand may require an active
imagination, but for cities which...Thinking of your home town as a brand may require an active
imagination, but for cities which ...
Many will think of Manchester s repeated attempts to host the Olympics,
but several other cities are reinventing themselves and turning to
marketing professionals for help.
Marketing a city is probably ...
single operational ITV entity according to
a new study by the City analyst, Merrill Lynch....The three ITV barons, Carlton, Granada and United News and Media,
should be allowed to create a single operational ITV entity according to
a new study by the City analyst, Merrill Lynch.
The new report, on UK free-to-air television, cites several factors that
make it logical to allow ...
05 Sep 1997
| by RUTH NICHOLAS
Kane s City connections spring from her experience with ProShare,
formerly known as the Wider Share ...
the WSOM. The City was going through an amazing
period of transformation and it was the opportunity ...
17 Jul 1997
| by JULIAN LEE
will boost its market value ahead of its second
stock market listing.
When it rode out of the City ...