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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - BUSINESS-TO-BUSINESS PRESS

the Financial Times in mainly donated space, it urged City companies to give the charity the money ...

London Electricity

sent to an initial 2.5 million homes. Media buying is being handled by First City BBDO and direct...and door drops sent to an initial 2.5 million homes. Media buying is being handled by First City BBDO ...

City investors ally for Pep talk

City investment houses are hitting back at the likes of Virgin Direct and supermarket banks...City investment houses are hitting back at the likes of Virgin Direct and supermarket banks with the launch of their first joint marketing campaign aimed directly at potential private investors. The new campaign - thought to be the first of its kind in the blue-chip world of the Square Mile ...

Direct Marketing: On-screen rivalry - Channel 5’s new text service is set to compete with Teletext for holiday advertisers, writes Rachel Miller

, a city breaks index and a skiing A to Z, as well as the usual information on weather, flights ... product, offering everything from city breaks to skiing holidays and tropical destinations, not just ...

CAMPAIGN DIRECT: ON THE RECORD - Edward Lazarus tells Meg Carter why working at the Reader’s Digest isn’t half as dull as it might sound

production, Space City; and for radio buying, Upward Jamie Brown. Who (or what) do you most admire ...

Global Citibank job to Y&R

of city skylines with the endline The Citi never sleeps to relaunch the bank in the UK last December ...

STOP PRESS

. The company has already signed deals with Leicester City, West Ham, Port Vale and Norwich City ...

CAMPAIGN DIRECT: BRIEFS

negotiations with industry bodies such as Oftel and ICSTIS. City Financial Marketing has developed a ...

ADVERTISING & PROMOTION: MFI builds direct list

-for-like basis in the first nine weeks of this year. The City has been impressed by the way MFI has ...

Marketing Mix: Hung up on a sheep and not a lamb

Inner-City Farm two years ago, he owes his life to the farmhands who revived him and the farm dog who ...

 

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