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ADVERTISING: CAMPAIGN OF THE WEEK; London Transport

14 Dec 1995 | by ERIC WHITE

. They re at every station and staring down from city centre buses. The thing is, you don t mind ...

BELOW-THE-LINE: BRIEFS

08 Dec 1995

of sale. Bar for the course Spread-betting company City Index has signed a six-figure sponsorship deal with Newbury Racecourse. City Index is to build a branded bar there. Staff ...

FOCUS: INTEGRATED MARKETING; Everyone pulling in the same direction

08 Dec 1995 | by ROBERT GRAY

key part of the second phase of the campaign was to develop a brand character for the city of London ... brand to a city before. Our job was to analyse the rational and emotional aspects of London as a brand ...

SCANDINAVIAN MEDIA: Tv’s Teething Problems

08 Dec 1995 | by DAVID REED

in the early evening. But 40 per cent of the population lives outside Sweden s cities where satellite ... cent of its viewers are in the major cities, giving it only thin coverage of the North ...

NEWS: BMP changes tack for debut Budweiser film

01 Dec 1995 | by KAREN YATES

. The film opens with a battered truck drawing up in a neon-lit American city. The driver, parched and dust ...

SUPPLEMENT: EUROPEAN BRANDS; Europe’s hottest advertisers

01 Dec 1995 | by NICOLE DICKENSON

company that produces natural products. The first ads, which featured a number of Italian cities ... and gondoliers float on rivers of wheat. The mill in the city - Venice commercial has won more awards than ...

SUPPLEMENT: EUROPEAN BRANDS; Out to relaunch

01 Dec 1995 | by ANNE-MARIE CRAWFORD

. The youngsters most likely to buy a pager lived in big cities and socialised a lot. They were interested ...

NEWS: Leeds agency wins task to make Spam fashionable in 90s

24 Nov 1995

Advertising Principles has been handed the pounds 500,000 task of transforming Spam, synonymous with wartime austerity, school dinners and Monty Python, into a premium product. The Leeds agency won the business after a pitch against another of the city s shops, Hacker Mernock Hemingway, as well as Finch ...

MEDIA: FORUM; Should ‘over-stretched’ TV buyers be penalised?

24 Nov 1995 | by ALASDAIR REID

and competitive trading business, he maintains. It certainly works as well as the City. However, rules ...

CLOSE-UP: GLOBAL BRIEF; Coca-Cola woos top CAA trio

24 Nov 1995 | by HOLLY MOORE

only grow. Following Disney s merger with ABC/Capital Cities, Coke is expected to benefit ...

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