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British Airways 'Manhattan' by Saatchi & Saatchi
01 May 1983 | by John Tylee
The culling of 26,000 jobs had sent staff morale tumbling. Sir John King, the chairman appointed by Margaret Thatcher to guide the near bankrupt national flag carrier out of state ownership and into private hands, needed advertising that would not only restore City confidence and fire up staff but put bums ...
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