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CSR: can it boost a brand's bottom line?

. A case in point is the award-winning 'Million' campaign, devised for New York City's Department ...

Brands should take heed of the enduring power of kindness

At the moment 47,000 runners had been due to begin the New York City Marathon on Sunday 4 November, a very different challenge began. Many of the would-be runners, faced with a cancelled race in the wake of Superstorm Sandy, set aside their disappointment to volunteer to help clear debris from damaged ...

Cannes 2012: Lord Coe credits sponsors for role in 'profound' London Olympics

since it had never fallen out of the top four. Today, 20% of the Catalonian city trade is said ...

Vertu donates cleft palate surgery for every handset sold

the world to give owners access to exclusive facilities in major cities. Adam Thomas, head of global PR ...

Aviva gives away Premier League shirt sponsorship

Aviva has been Norwich City Football Club's main club sponsor since 2008 and is handing over its shirt sponsorship to the charity, Railway Children, for this weekend's home clash against Arsenal. It is the fourth year running that Aviva has given away its Norwich City sponsorship to charities. However ...

RSA backs 'Big Society' volunteering initiative

, Wales, Northern Ireland and England. There will also be partners for counties and major cities as well ...

Swiss Army Knife brand plots Royal Wedding campaign

In Switzerland it is customary for newly-weds to plant a pine tree in their garden to symbolise fertility. In honour of this tradition, Victorinox has partnered with Trees for Cities, an independent ... -store activity. Adrienne Merrill, UK brand communications manager at Victorinox, said: "Trees for Cities ...

Consumers force marketers to drop secrecy

're family-owned, we have never had to [explain ourselves] from a City perspective, but now consumers want ...

 

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