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McDonald's adds 'US city' burgers

The burgers will be themed around New York, Chicago, Las Vegas and Texas, and will be supported by four different TV executions, created by Leo Burnett, featuring singers extolling the virtues of the products from their city or state. Country and western singers will pay homage to the Texas Grande, while ...

McDonald's adds 'US city' burgers

The burgers will be themed around New York, Chicago, Las Vegas and Texas, and will be supported by four different TV executions, created by Leo Burnett, featuring singers extolling the virtues of the products from their city or state. Country and western singers will pay homage to the Texas Grande, while ...

Cathedral City in £7m campaign

Dairy Crest is pumping £7m into a drive linking its Cathedral City brand to cheese on toast....for its Cathedral City Lighter variant, offering consumers hot cheese on toast and free samples. The activity has seen a customised Cathedral City 'cheese on toast van' visit supermarkets and attend events. A ...

Cathedral City to offer lunch pack

Cathedral City cheese brand....The Cathedral City Lunch Pack brings together three food brands that lead their categories. The pack contains four Jacob's Cream Crackers, Branston Pickle and four slices of Cathedral City cheese ... purchases. Earlier this year Cathedral City introduced an on-pack promotion on its block cheese to raise ...

Cathedral City 'come home' by Grey London

Cathedral City has launched a 60-second spot by Grey London celebrating being the "nation...The first major campaign released by Cathedral City since the 2009 "slice of Britain" ad will feature three separate creatives, all linked by the brand s established filmic style and a musically driven "home" theme. ...

City urges ad spend open book

The City is demanding that publicly quoted companies reveal their plans for investment...The City is demanding that publicly quoted companies reveal their plans for investment ... information on advertising spends should be revealed. The findings come as the City assesses ... placed on the accountability of advertising. The City recognises now that advertising and proper brand ...

Springetts helps Cathedral City launch resealable packs

LONDON - Cathedral City, the Dairy Crest-owned cheddar brand, is launching resealable packs as part...The makeover, by Springetts, will apply to the entire portfolio, including deli, snack packs, single portions and the core product. Cathedral City has 20% of the branded cheddar sector, making it the market leader. If you have an opinion on this or any other issue raised on Brand Republic, join ...

Walkers Crisps to review Leicester City sponsorship

City. The move could signal the end of one of the longest-running commercial deals in top...Walkers Crisps is reviewing its pounds 600,000-a-year sponsorship of Premier League club Leicester City. The move could signal the end of one of the longest-running commercial deals in top-flight football. Walkers, which has an exclusive deal for former Leicester City striker Gary Lineker to star ...

City Republic: oil, sandwiches and chocolate worries

of the financial sector and City bonuses). Well we ll see. The trouble with oil, of course ... wise of Messrs Metcalf and Beecham to cash in. Cadbury runs into trouble It did in the City ... would be risky in the extreme at the moment. But the City threw a strop anyway and knocked 33p off ...

The Week: City News - Heinz revenues up

HJ Heinz has reported a 9.1 per cent increase in revenues for the first quarter of 2007 to $2.25 billion (£1.12 billion) from $2.06 billion (£1.025 billion) last year. In Europe, sales increased by 12 per cent to $766 million and operating income increased by 16 per cent. The company spent 25 per cent...

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