McDonald's axes 'Sex and the City' salad girls from ads
15 Jun 2004 | by Staff,
Although the campaign had created "off the scale" awareness of the salad range, the 'Sex and the City' like characters - "impatient Sophie", "sensible Charlotte" and "Joanna who's always late" -- will not be used in future ads by Leo Burnett. "They did the job that was intended by communicating the range ...

