06 Dec 2007
cinema industry. The Back to the Movies campaign kicks off in January and will target existing and ...
26 Nov 2007
| by Staff
LONDON - The cinema industry is launching a theatrical trailer to help counter illegal downloading....style character being caught unawares by a cinema audience while he is downloading illegal films in his ...
05 Jun 2007
| by Sarah Crawley-Boevey
LONDON - Sister companies Primesight and Pearl & Dean have teamed up to create the Cinema Bluetooth...out at 56 Vue sites later this summer. It will be able to cover a whole cinema foyer with only one or ...
08 May 2007
| by Media Week
UK cinema admissions have risen by 6% to 39 million in the first quarter of 2007, according to...Research. Spoof action movie Hot Fuzz was the biggest hit at the cinema, grossing
£20.4m at the box ...
16 Nov 2007
| by Andrew McCormick
cinema advertising for the first time....HCC, the organisation behind promoting Welsh meat, is debuting a cinema campaign in southern ...
15 Aug 2007
A slew of blockbuster sequels such as Pirates of the Caribbean 3 bolstered cinema attendance in...Admissions rose to 11.2m last month, according to The Cinema Advertising
Association. The total ...
09 Nov 2007
Cinema admissions increased by 23 per cent to hit 49 million in the third quarter of 2007...Motor advertisers were the biggest spenders over the period, putting
£10.3 million into cinema ...
17 Aug 2007
| by Sarah Crawley-Boevey
LONDON-
Cinema advertising sales house Pearl & Dean has launched an online focus group designed to...downloads and alternative content at the cinema, allowing agencies to establish which advertising techniques ...
12 Dec 2007
| by Nicola Clark
format to promote its leading brands, such as Radio One, at the cinema..... The BBC had cut its spend on cinema in the first 10 months of this year
to just £19,413, according to ...
12 Jun 2007
| by Jennifer Whitehead
LONDON - Pizza Hut is investing in cinema advertising to reposition its restaurants as family...behalf of the Cinema Advertising Association. A 60-second ad has been created for the slot by Wieden ...