to remove filtersUnderstanding mood and engagement with digital OOH in malls
05 Jan 2011 | by Nick Mawditt
larger mall that would be visited by people looking for more from the experience, such as a cinema ...
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The power of the big screen
17 Feb 2011 | by Judith Kennedy
cinema seriously, writes Judith Kennedy, associate director, Ipsos MediaCT....Cinema audiences in the UK have been enjoying a decade and a half of steady growth, peaking at ...
Sport, movies and the pub: how we spend our leisure time
20 Dec 2010 | by YouGov
institutions of sport, the cinema and the pub are alive and well and remain the key channels for advertisers ...
Entertainment trends: Viewing the viewers
30 Nov 2010 | by Karen Wise
programmes and films, which is the third most regular form of entertainment viewing. Cinema retains its ...
The influence of celebrities on consumer decision making
15 Nov 2010 | by James Powell
ad/sponsorship receptive, with a particular bias to cinema Cinema is one of the most appropriate media for ...
Video-on-demand hits the mainstream
05 Nov 2010 | by UM London
same reach potential as a typical cinema campaign over a four week period - around 17%. UM London ...
The spending power and media habits of X Factor fans
19 Oct 2010 | by Russell Budden
% Internet +11% Cinema +8% Outdoor -1% Radio -4 ...
How long can the UK dominate the European digital landscape?
11 Oct 2010 | by Catherine Borrel
advertising in the UK (using WARC valuation for main media only TV, newspapers, magazines, cinema, radio and ...
TGI: Courting the student market
29 Sep 2010 | by Russell Budden
that they are particularly likely to be amongst the heaviest fifth of consumers of cinema (over three ...
PLANNING CASEBOOK: British Gas' Generation Green campaign is a hit with schools
01 Dec 2009 | by Rachel McGrath
than 83,000 people. Finally, Carat ran TV and cinema ads, aimed at children and parents watching ...
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