Hey big spenders - explaining FMCG's rise to the top of the online adspend pile
26 Oct 2012 | by Ashley Underwood
cinema. They are a third more likely than the average adult to be among the heaviest 20% of cinema ...
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Who's heading to the mountains this winter?
09 Jan 2013 | by Ashley Underwood
than the average adult to be among the heaviest fifth of consumers of internet, cinema and outdoor ...
The changing gamer
26 Jun 2012 | by Alice Dunn
. In terms of reaching these heavy gamers, the internet and cinema are the most efficient means of ...
Key issues for 3D movies at the cinema
01 Mar 2012 | by Adam Sheridan
Cinema goers are willing to pay a premium to watch 3D movies, writes Adam Sheridan, director, Ipsos
Tapping into New Year's resolutions
28 Dec 2011 | by Alice Dunn
particularly likely to be among the heaviest fifth of consumers of cinema. In terms of the types of films ...
Targeting students - the potential for brands
04 Oct 2011 | by Alice Dunn
as likely to be among the heaviest fifth of consumers of cinema, with favourite genres being teenage ...
The summer getaway: courting the holiday market
03 Aug 2011 | by Alice Dunn
heaviest fifth of cinema goers. They are over four times as likely as the average holiday maker to have ...
The truth about youth: TV and young people
16 Jun 2011 | by Thinkbox
amongst all age groups. Overall 61% named TV as the most impactful medium with cinema coming second ...
Brits and their bank holidays
17 Mar 2011 | by Phil Charter
m in retail sales. Bank holiday activities Leisure activities: Cinema, playing ...
Are you part of Middle Britain?
21 Feb 2011 | by Richard Jenkings
the seaside, theme parks and cinema. While running, cycling and going to the gym all feature as ...
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