From clicks to yardsticks
07 Feb 2013 | by Simeon Duckworth
Orange association with cinema probably doesn't stack up in the world of econometrics. Marketing needs ...
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Social Tracker: Adidas
03 Apr 2013
footwear". Adidas has thrown its marketing muscle behind Boost, running ads across TV, cinema, outdoor ...
Topical and tactical: the rise of the 'newsjacking' ad campaign
23 Nov 2012 | by Jane Simms
few weeks ago, a cinema audience including children was shown the start of a horror movie by mistake ...
Putting Diageo to the test: 10/10?
07 Nov 2012
. In the cinema, the acting, effects and music for this ad were often better than the main feature ...
Sector Insight: cinemas
18 Sep 2012 | by Jane Bainbridge
younger viewers. Increasing value. The UK cinema market is expected to grow 22.3% between 2007 and ...
Male grooming: time to bust the stereotypes?
26 Aug 2011 | by Alex Brownsell and Nicola Clark
and cinema advertising, but a lot of spend is dropping into direct and digital, to target ...
Going live: What brands must consider when creating live content
09 Jun 2011 | by Nicola Clark
as London Fashion Week) or more general visual representations such as the Heineken work. Cinema ...
Carlsberg: Probably a risky rebrand
13 Apr 2011 | by Nicola Clark
total of 350 different creative materials, including 90-second cinema spots and PoS panels, will be ...
A world of difference
26 Jan 2011 | by Simon Kershaw
attracted 4m hits on YouTube, 'The Entrance' ad will soon appear on TV and cinema screens. In it, a suave ...
Sector Insight: Cinema
21 Sep 2010 | by Jane Bainbridge
. Blockbusters on this scale are what product-reliant cinema operators dream of: Avatar's appeal kept auditoriums ...
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