Social Tracker: Adidas
03 Apr 2013
footwear". Adidas has thrown its marketing muscle behind Boost, running ads across TV, cinema, outdoor ...
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Is Blippar TV more than a gimmick?
09 May 2013
trailer content on their phones and then buy local cinema tickets. The campaign was scheduled to run until ...
From clicks to yardsticks
07 Feb 2013 | by Simeon Duckworth
Orange association with cinema probably doesn't stack up in the world of econometrics. Marketing needs ...
Evea sees big opportunities on the big screen
22 Nov 2012
Joe Evea aims to emphasise the digital in Digital Cinema Media and help the sector fulfil its vast...Digital Cinema Media," its managing director, Simon Rees, states in a quick chat before our ...
The viral video is dead. Long live the social video
18 Oct 2012
24 billion by the close of 2012. Distinctions between film developed for TV or cinema and film ...
Media Forum: Is it time to ditch TV teams?
23 Feb 2012
, VoD, radio and cinema. But would we do away with our online display department? I think the answer ...
Marketing world: innovations from around the globe
30 Jun 2009 | by Staff
LONDON - From 'printing' brand logos on water in Japan and twittering on US cinema screens are...CHARLES, Illinois - At a cinema here filmgoers can watch a film and twitter, with their comments ...
Close-Up: Big Awards 2008 - a winners' roll call
31 Oct 2008
agency, run by an illustrator and his daughter, in Johannesburg. JUAN CABRAL, TV AND CINEMA GOLD WINNER ...
Close-Up: Live issue - Big Awards 2008: the gold medallists
24 Oct 2008
real business. And the logic of not including radio and TV or cinema began to look very flimsy. The ...
Media: Things we like
10 Oct 2008
increasingly variable quality of late, there is still some fun to be had at the cinema. Created by DDB London ...
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