From clicks to yardsticks
07 Feb 2013 | by Simeon Duckworth
Orange association with cinema probably doesn't stack up in the world of econometrics. Marketing needs ...
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Social Tracker: Adidas
03 Apr 2013
footwear". Adidas has thrown its marketing muscle behind Boost, running ads across TV, cinema, outdoor ...
Topical and tactical: the rise of the 'newsjacking' ad campaign
23 Nov 2012 | by Jane Simms
few weeks ago, a cinema audience including children was shown the start of a horror movie by mistake ...
Putting Diageo to the test: 10/10?
07 Nov 2012
. In the cinema, the acting, effects and music for this ad were often better than the main feature ...
The Advocates - Mobile 'game-changer' makes grand entrance
01 Nov 2012
campaign sees Bacon fast-talking his way through five TV spots and a cinema ad in a stream-of-consciousness ...
Things we like
11 Oct 2012
Imax cinema in London's Waterloo this morning (11 October). Although the results were still under wraps ...
Does ad industry value ethnic Britain?
11 Oct 2012
information on media usage, suggesting that cinema is rising in popularity among UK Asians and Africans, and ...
Is Zenith report too gloomy?
11 Oct 2012
with outdoor, radio and cinema." None of this should come as a big surprise, he argues - yet he also ...
Sector Insight: cinemas
18 Sep 2012 | by Jane Bainbridge
younger viewers. Increasing value. The UK cinema market is expected to grow 22.3% between 2007 and ...
All about ... Cinema going digital
26 Jul 2012
When Digital Cinema Media was born out of the ashes of Carlton Screen Advertising back at the ...
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