BRIEFS
22 Jun 2000 | by IMELDA MICHALCZYK
the brand s first cinema execution. The work, by McCann-Erickson Scotland, targets independent ...
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Campaigns: Launch Promotion - Oh my god, they blamed Canada
07 Jul 2000 | by BEN BOLD
received outstanding reviews when it was released in the cinema last year. Objectives ...
MEDIA: FILM MAGAZINES - Getting their kicks from the flicks Despite buoyant attendance figures at cinemas, the market for film magazines is hazardous, with titles launching and folding with surprising regularity.
26 May 2000 | by ED SHELTON
With going to the cinema more popular than ever and the arrival of digital versatile discs (DVDs...With going to the cinema more popular than ever and the arrival of digital versatile discs (DVDs ...
FOCUS CRISIS: TRAINING AND MANAGEMENT - Up in smoke. Tobacco companies’ traditional method of crisis management has been to take cover and say nothing. But this approach no longer works in today’s anti-smoking climate. Stephanie France rep
19 May 2000 | by STEPHANIE FRANCE
cinema campaigns to persuade young people not to take up smoking. The challenge for us is to get ...
Auto Trader plans ad offensive
02 May 2000 | by LEXIE GODDARD
, cinema, the net and business-to-business magazines across the UK. He described the advertising drive ...
Briefs
20 Apr 2000 | by PAUL WHITFIELD
. The Mobile Phone Centre (MPC) is to become the first mobile phone retailer to launch a cinema ...
MEDIA BRIEFS: Insidefilm gets global relaunch as In2film
14 Apr 2000 | by ALEX BENADY
Insidefilm, the cinema souvenir free sheet which has been on test in the UK for the past year, is...Insidefilm, the cinema souvenir free sheet which has been on test in the UK for the past year ...
Profile: Joy Johnson, GPC: Narrowing the news odds in GPC’s favour - Media veteran Joy Johnson doesn’t believe in relying on chance
14 Apr 2000 | by GIDON FREEMAN
and going to the cinema. Her cinematic habits are also revealing. In an apt touch, the last film she ...
ANALYSIS: Warning: this could be deadly - E-mail hoaxes have the potential to destroy the reputation of a brand with a single click of a mouse. Are you are ready to counter the threat? Cordelia Brabbs reports
06 Apr 2000 | by CORDELIA BRABBS
, Virgin Net e-mailed 25 customers, inviting them to snap up a free Virgin cinema ticket by registering ...
FOCUS - ANNUAL REPORTS: Instant results - On-line annual reports are streamlining the information process for shareholders and private investors, but it needn’t sound the death knell for traditional hard copy. By Stephanie France
31 Mar 2000 | by STEPHANIE FRANCE
accounts will happily co-exist. Cinema was not phased out with the advent of television. The ...
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