Search results for "Cinema"

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From clicks to yardsticks

07 Feb 2013 | by Simeon Duckworth

Orange association with cinema probably doesn't stack up in the world of econometrics. Marketing needs ...

Tech: 3D is a technology without vision

31 Jan 2013 | by John V Willshire

which one). There are probably few people who know as much about cinema as film critic Mark Kermode ...

Unilever's Jon Goldstone: A great brand can't stand for 'cheap'

17 Jan 2013 | by Jane Bainbridge

Running (takes part in 10km races); cinema; supports Wycombe Wanderers. All time favourite film Wild ...

Starbucks celebrates Mondays and discounts breakfast lattes

07 Jan 2013 | by John Reynolds

, and the UK's first cinema, which opened in July 1901. The campaign follows the fallout from the ...

Branson and Google 'substitute cinema with YouTube'

06 Dec 2012 | by Matthew Chapman

substituting cinema with YouTube, we believe we can reach millions of people rather than thousands, and create ...

Multiple touchpoints demand smart thinking

03 Dec 2012 | by Chris Sloane, Ohal

exposure has made me buy a ticket to the cinema on Friday? The confidence we will have in each of the ...

Topical and tactical: the rise of the 'newsjacking' ad campaign

23 Nov 2012 | by Jane Simms

few weeks ago, a cinema audience including children was shown the start of a horror movie by mistake ...

Transport for London ads warn against taking illegal minicabs

19 Nov 2012 | by Gemma Charles

' campaign will run across cinema, outdoor, print and online media. It promotes a new 'Cabwise' app created ...

Coca Cola's Zoe Howorth: No room for 'empty 2013'

15 Nov 2012 | by Loulla-Mae Eleftheriou-Smith

. All activity, such as cinema, PR, on-pack and experiential, ran under the strapline 'Unlock the 007 in ...

My secret work weapon: James Bond, Clive Woodward and the importance of positivity

14 Nov 2012 | by Justin Skinner, Vice-president of marketing, Cineworld

special and take the stress out of the cinema experience. So, a positive mental attitude is helping drive ...

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