Zenith expects TV ad market to fall in 2013
03 Dec 2012 | by Daniel Farey-Jones
growth prediction to 2.5%, after trimming every medium except cinema. This year s growth has also been ...
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growth prediction to 2.5%, after trimming every medium except cinema. This year s growth has also been ...
). In terms of media, cinema experienced the biggest hike in adspend in Q2, up 23.9% year on year ...
on cinema ads for alcohol....was "little affected". It also dismissed as disproportionate the committee s proposal for cinema ...
(1.0) Radio 3.9 (5.3) 4.5 (5.2) Cinema 6.2 (4.8) 5.2 (5.4 ...
spend increased 6.9 per cent and cinema 9.5 per cent; press fell 10 per cent. Tim Lefroy, the chief ...
, radio by 4.7%, outdoor by 4.1%, cinema by 4.0%, and TV spot advertising will rise by 0.1% year on year ...
cinema advertising of alcohol, with controls on the content of advertising in other media. As we have ...
internet spend. Cinema spend also fell in 2011 by 6.6% to 172 million, but is expected to return to ...
32,013 32,884 33,633 34,799 35,828 Cinema 2,319 2,474 2,643 2,848 ...