Think BR: Getting the real measure of return on investment
19 Nov 2012 | by Marius Cloete
it supposed to replace trips to the cinema? Didn t video kill the radio star? And what about the ...
than the average adult to be among the heaviest fifth of consumers of internet, cinema and outdoor ...
it supposed to replace trips to the cinema? Didn t video kill the radio star? And what about the ...
optimising a schedule to reach those going to the cinema once a week or more. I looked at the geographic ...
cinema. They are a third more likely than the average adult to be among the heaviest 20% of cinema ...
. In terms of reaching these heavy gamers, the internet and cinema are the most efficient means of ...
, TV being the end of cinema and internet being the end of the printed word and radio as we know it ...
particularly likely to be among the heaviest fifth of consumers of cinema. In terms of the types of films ...
as likely to be among the heaviest fifth of consumers of cinema, with favourite genres being teenage ...
heaviest fifth of cinema goers. They are over four times as likely as the average holiday maker to have ...
amongst all age groups. Overall 61% named TV as the most impactful medium with cinema coming second ...