British Gas signs deal with Nectar
29 Sep 2010 | by John Reynolds
money off at retailers tickets for Eurostar and Vue cinema. The deal kicks off early next year ...
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Harry Potter helps BMW make 'cinema advertising history'
25 Nov 2010 | by Katherine Levy
BMW made "cinema advertising history" at the weekend by attracting the most exposure for any ad...from Digital Cinema Media (DCM). Martin Bowley, managing director, DCM, said: "Cinema's always a ...
Online video ads fall short in viewer engagement
24 Aug 2010 | by Daniel Farey-Jones
them personally. Online video was mentioned by only 3%, behind banner ads (4%) and cinema (5%), but ...
Brittany bids to update image with cinema ad
09 Jul 2010 | by Daniel Farey-Jones
in both the UK and France, starting with a 30-second cinema ad from today...., which acknowledged the region was perceived as a bit dated and a bit rainy. The cinema ad, which ...
CREATIVE STRATEGY: Three makes the '80s dull. Quite an achievement.
17 Jun 2010 | by Simon S
(as Orange did with their original cinema ads) or make robust claims (see Virgin Media Business). And ...
Economist continues iconic poster work
03 Jun 2010 | by Mark Banham
launching a 70-second cinema ad. The new campaign follows this shift in strategy features a black backdrop ...
AIS picks up Pizza Express CRM brief
03 Jun 2010 | by Matt Williams
two-for-one pizzas on Wednesdays, in conjunction with the mobile network's two-for-one cinema ticket deal. It ...
The Economist hands direct marketing business to TCA
13 May 2010 | by Matt Williams
BBDO has worked with the magazine for more than 25 years, and last year launched a 70-second cinema ad ...
Pizza Express seeks dedicated shop for CRM
22 Apr 2010 | by Matt Williams
's two-for-one cinema ticket deal. It has also run offers in partnership with The Times and on Jazz FM. ...
The Economist seeks agency for DM business
11 Mar 2010 | by Matt Williams
Economist launched its first film campaign since 2001, a 70-second cinema ad. The spot, by Abbott Mead ...
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