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Branson and Google 'substitute cinema with YouTube'

06 Dec 2012 | by Matthew Chapman

substituting cinema with YouTube, we believe we can reach millions of people rather than thousands, and create ...

Multiple touchpoints demand smart thinking

03 Dec 2012 | by Chris Sloane, Ohal

exposure has made me buy a ticket to the cinema on Friday? The confidence we will have in each of the ...

Topical and tactical: the rise of the 'newsjacking' ad campaign

23 Nov 2012 | by Jane Simms

few weeks ago, a cinema audience including children was shown the start of a horror movie by mistake ...

Transport for London ads warn against taking illegal minicabs

19 Nov 2012 | by Gemma Charles

' campaign will run across cinema, outdoor, print and online media. It promotes a new 'Cabwise' app created ...

Coca Cola's Zoe Howorth: No room for 'empty 2013'

15 Nov 2012 | by Loulla-Mae Eleftheriou-Smith

. All activity, such as cinema, PR, on-pack and experiential, ran under the strapline 'Unlock the 007 in ...

My secret work weapon: James Bond, Clive Woodward and the importance of positivity

14 Nov 2012 | by Justin Skinner, Vice-president of marketing, Cineworld

special and take the stress out of the cinema experience. So, a positive mental attitude is helping drive ...

Putting Diageo to the test: 10/10?

07 Nov 2012

. In the cinema, the acting, effects and music for this ad were often better than the main feature ...

BA and VisitBritain unite for 'Big British invite' push

02 Nov 2012 | by Loulla-Mae Eleftheriou-Smith

been running since 2010 in a variety of executions, seen most recently across the body s global cinema ...

Littlewoods make Santa Claus U-turn in Christmas campaign

30 Oct 2012 | by Matthew Chapman

pulled investment from cinema and radio, having concluded that the commercial return on those channels ...

Licence to sell: is Bond's new-found taste for Heineken a brand-movie tie-up too far?

24 Oct 2012 | by Simon Kershaw

received high praise. There are several strands to the campaign: the 'gold spot' cinema commercials ...

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