to remove filtersThink BR: Getting the real measure of return on investment
19 Nov 2012 | by Marius Cloete
it supposed to replace trips to the cinema? Didn t video kill the radio star? And what about the ...
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Zenith expects TV ad market to fall in 2013
03 Dec 2012 | by Daniel Farey-Jones
growth prediction to 2.5%, after trimming every medium except cinema. This year s growth has also been ...
Think BR: Jeans, cornflakes, Christmas and Postar
19 Nov 2012 | by David McEvoy
optimising a schedule to reach those going to the cinema once a week or more. I looked at the geographic ...
Hey big spenders - explaining FMCG's rise to the top of the online adspend pile
26 Oct 2012 | by Ashley Underwood
cinema. They are a third more likely than the average adult to be among the heaviest 20% of cinema ...
Jubilee and Euro 2012 drive better than expected Q2 adspend
17 Oct 2012 | by Ben Bold
). In terms of media, cinema experienced the biggest hike in adspend in Q2, up 23.9% year on year ...
Is Zenith report too gloomy?
11 Oct 2012
with outdoor, radio and cinema." None of this should come as a big surprise, he argues - yet he also ...
Government rejects calls for alcohol ad ban
20 Sep 2012 | by our Parliamentary correspondent
on cinema ads for alcohol....was "little affected". It also dismissed as disproportionate the committee s proposal for cinema ...
Sector Insight: cinemas
18 Sep 2012 | by Jane Bainbridge
younger viewers. Increasing value. The UK cinema market is expected to grow 22.3% between 2007 and ...
Digital gaining on newspapers faster than thought
23 Aug 2012 | by Daniel Farey-Jones
(1.0) Radio 3.9 (5.3) 4.5 (5.2) Cinema 6.2 (4.8) 5.2 (5.4 ...
UK adspend steadied by buoyant internet
05 Jul 2012 | by Katherine Levy
spend increased 6.9 per cent and cinema 9.5 per cent; press fell 10 per cent. Tim Lefroy, the chief ...
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