Brand Barometer - Woollies' wander ad is a slow mover
18 Sep 2007 | by Media Week
Woolworths launched its first cinema campaign earlier this year, teaming its existing characters ...
shamelessly highbrow, imitating sophisticated European art-house cinema; it has sponsored independent ...
Woolworths launched its first cinema campaign earlier this year, teaming its existing characters ...
reopened as The O2, including an exhibition centre, cinema, bars, restaurants and a huge entertain-ment ...
gradual roll-out in the cinema rather than an immediate TV launch, the campaign never really seemed to get ...
45 36 41 164 9% Cinema 44 31 43 27 145 8% Total (All) 2,642 ...
% and cinema fell 2.1%. Classifieds impact press Online classifieds saw a 62.4% increase year on ...