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Reputation Management: The fast-food fight

on junk food was the cinema release of documentary Super Size Me. In the film, US film maker Morgan ...

Media Analysis: Big screen, small share

Cinema advertising revenue has failed to keep pace with a steep rise in admissions, reports Deborah...years. Cinema accounts for just 1.8% of all advertising revenue and has been overtaken by online sales ...

Film PR: Blockbuster Bonanza

and the pressure is on for the publicity machine to recoup costs and get bums on cinema seats. HARRY ...

Freedom fighter - Peter Turner, Marketing and communications director, Wanadoo UK

's two-for-one cinema marketing initiative as a good example of the sort of thing he has in mind. With the ...

ITV Sales' Mr Cautious sends old-style fatboys packing

cinema director, Debbie Chalet, and now Sampson. What it lacks in sparkle it makes up for in gravitas ...

Superbrands case studies: Classic FM

audience base. Traditional above-the-line brand advertising using outdoor, cinema, TV and broadsheet press ...

 

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