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The Annual 2004: The Year in ... Cinema

17 Dec 2004

Cinema in 2004 was characterised by sequels, new categories of advertiser and the most admissions...The cinema sector has been even more interesting than usual over the past few months. The purchase ...

Return of Shrek and Spider-Man boosts cinema adspend

14 Dec 2004 | by Jennifer Whitehead,

performances from television, outdoor and cinema....According to the Advertising Association, cinema spend for the quarter rose by 23.1% to £40m after ...

Cinema advertising grows 23% in Q3 of 2004

14 Dec 2004 | by MediaWeek

Cinema advertising is the surprise market-leader in terms of growth after the sector outperformed...% rise to £135m. The magazines market also showed indifferent progress compared to the soaring cinema ...

BFI building public archive of television and cinema ads

01 Dec 2004 | by Jennifer Whitehead,

LONDON - The public could soon have access to more than a century's worth of television and cinema

Retail News: M&S backs lingerie in debut cinema ad

24 Nov 2004 | by Rachel Barnes

The cinema ad is intended to build on the embattled retailer's dominant share of the lingerie ...

Brylcreem books naked butcher for cinema

23 Nov 2004 | by MediaWeek

As you can see, this butcher is not leaving much to the imagination when it comes to putting his goods on display. In fact, it gives a whole new meaning to the term 'meat market.'

Media News: Pot Noodle radio ad airs in cinema

03 Nov 2004

Pot Noodle is airing a radio ad in cinemas, a media first, after its 'Office bike' spot was deemed too risque to accompany most films. The radio execution, which features instructions for making Pot Noodle read out in a cheerleader style, will be accompanied by a black screen.

Eurosceptics go back to cinema with Bridget Jones ad

02 Nov 2004 | by Joe Lepper,

LONDON - Campaigners against the European Constitution are to launch a cinema advertising push

Frosties cinema ad banned for 'eat right' health link

06 Oct 2004 | by Jennifer Whitehead,

LONDON - A cinema ad for Kellogg's Frosties has been banned for using the claim 'eat right' in

Cinemawatch: The analysis of cinema advertising recall

06 Oct 2004

Q: Which of the following cinema ads do you remember seeing recently? Rank Brand ...

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