to remove filtersCinema Advertising Association predicts boom in admissions
28 Jun 2002
The Cinema Advertising Association is predicting that the total cinema admissions in 2002 will be
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Superbrands case studies: McDonald's
28 Jun 2002
. The Curry and Spice promotion parodied the old Pearl and Dean cinema commercials for local curry ...
Close-up: Live Issue/Cannes Media Lions - John Perriss discusses the criteria used to judge this year's Cannes Media Lions
28 Jun 2002 | by JOHN PERRISS, the chief executive of Zenith Optimedia Group andpresident of Cannes Media Lions
plan. Sadly, in six categories, Best Use of Cinema, Best Use of Radio and the target audience ...
Not so sweet charity: Having a big charity account is one way agencies can show that they have soul
28 Jun 2002
love with the idea and it became the 'now in' poster and cinema campaign which launched in 2000. The ...
MEDIA BRIEFS: UK cinema admissions up 20%
27 Jun 2002
UK cinema admissions were up 20% in May on the same month last year, largely due to the success of
Birds Eye puts £7.7m behind kids' relaunch
27 Jun 2002 | by TANIA MASON
will run across cinema and press as well as TV from July 1. Pomfret said taking the Captain out of ...
MEDIA: How to adopt a neutral stance - The current buzz is media-neutral planning, so how does it work and what is industry reaction to it?
27 Jun 2002 | by ALASTAIR RAY
only used TV, cinema and outdoor, but has also included a series of events to involve people and give ...
MEDIA: TV hits the mark with consumers - TV leads the way for ad response but as Andy Fry discovers, a mixed-media strategy is often a better solution
27 Jun 2002 | by ANDY FRY
Association figures show press advertising was down just 3% and media such as cinema, direct mail and internet ...
Cinema sees darling buds of May
27 Jun 2002 | by MediaWeek
Cinema sees darling buds of May...Cinema admissions enjoyed a merry month in May - with a 20% year-on-year increase and footfall ...
Radio groups join forces to win Dr Pepper business
27 Jun 2002 | by MediaWeek
networks. Traditionally a TV and cinema advertiser, the campaign marks Dr Pepper's first significant ...
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