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Why the future of media is direct

Exhibitions/seminars 10 Direct mail 71 Cinema 7 PR ...

DIRECT MARKETING: Hit a moving target - How can direct marketers effectively reach a youth audience? Robert Gray finds out

Office of Information (COI) has also sought to take advantage of the popularity of cinema with youth ...

SALES PROMOTION: Redeeming quality - The scope for using gift vouchers has increased dramatically as new players with new ideas enter the market

. People can take balloon flights, holidays, go skydiving, go to the cinema, buy records or get theatre ...

CLOSE-UP: LIVE ISSUE/TEACHER TRAINING AGENCY - The new ads are as much about the salaries as the vocation

specialist press with online backup. The next stage will be cinema advertising starting on 22 December and TV ...

CLOSE-UP: LIVE ISSUE/SPEED - Regulators try to shunt car ads out of the fast lane. The fate of Peugeot's 206 spot is a taste of things to come. John Tylee reports

speeding and joy riding last year, the Advertising Standards Authority, which polices all print and cinema ...

Briefs

press, TV and cinema advertising, as part of the MasterCard Priceless campaign....press, TV and cinema advertising, as part of the MasterCard Priceless campaign. ...

More negotiates construction of city centre LEDs

potential, as you can run TV or cinema ads on it, said O Brien. And the good thing about it is that it s ...

ADWATCH: Smooth operator sets the scene for Lynx razor launch - Humour and seduction have played a part in the success of Lynx's triple-blade razor

on October 16 and was aired over a four-week period. The campaign is supported by cinema, poster ...

REVIEW: Marketing and advertising news in the week's press

an attempt to reposition itself towards young adult consumers. The station is launching a TV, cinema ...

PRIVATE VIEW: This week, put your hands together for a different kind of Private View. Jeff Stark, one of the industry's best-known writers turned accomplished commercials director, is a man who clearly doesn't want to shoot the next VW spot .

's aired twice to the public in a cinema in Frinton then many times to awards juries everywhere. Frankly ...

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