Search results for "Cinema"

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AGENCY 2001: Top 30 DM and SP agencies - Mergers shake up DM and SP groups. Rationalisation and reinvention as e-commerce or CRM experts are driving change in DM and SP, reports Ken Gofton

30 Nov 2000 | by KEN GOFTON

peppering ad breaks with a series of five-second ads. Recently Lowe Direct has produced a cinema ad for ...

DIRECT MARKETING: Hit a moving target - How can direct marketers effectively reach a youth audience? Robert Gray finds out

16 Nov 2000 | by ROBERT GRAY

Office of Information (COI) has also sought to take advantage of the popularity of cinema with youth ...

CAMPAIGN REPORT ON DIRECT MARKETING: Leading the DM field - The top direct marketing agencies are providing clients with ever greater marketing effectiveness and as a result are taking on increasing power and consequence. Ken Gofton reports

06 Oct 2000 | by KEN GOFTON

. Saab, similarly, has a cinema commercial on screens at the moment. It was made by Lowe Direct, whose ...

DIRECTWATCH: A weekly analysis of the direct marketing field in association with Royal Mail

17 Aug 2000 | by JEREMY RIDGWAY, an associate director o

2000 VERSUS JUNE 1999 Rnk Company TV Press Direct Radio Cinema Out- Total ...

ANALYSIS: Are consumers resisting viral ads? - Do the recipients of the e-marketing equivalent of chain letters still pass them on to their friends, or has viral marketing reached its sell-by date? Claire Murphy reports

03 Aug 2000

marketing folklore. Virgin Net e-mailed 25 people offering free cinema tickets. In under three ...

DIRECTWATCH: A weekly analysis of the direct marketing field in association with Royal Mail

13 Jul 2000 | by JEREMY RIDGWAY, associate director of A

) Company TV Press Direct Radio Cinema Out- Total ...

Briefs

13 Jul 2000 | by CORDELIA BRABBS

the Virgin cinema chain, is launching a revamped and rebranded version of the Virgin Megapass, which ...

DIRECT: Briefs

13 Jul 2000 | by ALEXANDRA JARDINE

samples to children. The Freez em! promotion will be supported by cinema and TV advertising, running ...

PRIVATE VIEW

07 Jul 2000 | by TIM ASHTON, a partner at Circus

cinema SEGA EUROPE Project: Sega Dreamcast Client: Giles Thomas, European marketing director ...

DIRECT BRIEFS

22 Jun 2000 | by ALEXANDRA JARDINE

running an on-pack cinema promotion for Chicken Run, the new animated film from Aardman Animations ...

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