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MEDIA FORUM: How the major media players fared during 1998. Another year over, as John Lennon once put it. But not just any old year for the media business. Next Christmas, your favourite Yuletide singles will come courtesy of all-singing, all-dancing, pi

18 Dec 1998 | by ALASDAIR REID

issue. Cinema had a Titanic-inspired year at the box office but next year might not be so good ...

MEDIA: Digital boosts media spend

17 Dec 1998 | by MARK PATTERSON, Managing Director, BJK&

cinema will both enjoy increases in attention. The TV sector, driven by digital and ...

ADWATCH: Kronenbourg’s urbane tales - City sophistication is at the core of Kronenbourg’s new campaign with its humorous take on famous French sayings. Robert McLuhan reports

17 Dec 1998 | by ROBERT MCLUHAN

year-on-year growth of around 20%, and the current TV and cinema push is part of a pounds 10m spend aimed at ...

Saatchis scoops dollars 30m Lycra task

11 Dec 1998 | by MICHELE MARTIN

selection of television, print, cinema and below-the-line work to choose from. Derek Bowden ...

Talk Loud boosts Disney PC games

11 Dec 1998 | by SIMON ELLERY

to coincide with the UK cinema release of the film on 5 February, and The Lion King: Simba s Pride ...

PRIVATE VIEW

11 Dec 1998 | by PATRICK COLLISTER

Palmer Production company: Gorgeous Enterprises Exposure: National TV and cinema Scottish ...

SPOTLIGHT ON: OUTDOOR: Avenir sale could attract fresh entrants to the outdoor arena - Havas’s outdoor arm would offer a good entry into the market, Alasdair Reid says

04 Dec 1998 | by ALASDAIR REID

. Look at Carlton, say some observers. It has successfully diversified into cinema - that proves it can ...

NEW MEDIA: ... extra channels

03 Dec 1998 | by LISA CAMPBELL

dedicated to films and cinema, and fun and games. The channels, Jamba and Popcorn, are provided by Carlton...dedicated to films and cinema, and fun and games. The channels, Jamba and Popcorn, are provided by Carlton ...

MARKETING MIX: ’Clinton’ likes his column inches

03 Dec 1998 | by LAURA MAZUR

Waters, Bill Clinton lookalike. He hit London recently to film a cinema ad for Gremlin Interactive s ...

 

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