Why brands need a creative presence at SXSW
11 Mar 2013 | by Dylan Williams
to construct a forum on cinema. At the last minute we relocated MiniBar from downstairs at Mother and ...
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Premier Foods brings Ambrosia Custard back to TV after 10-year absence
15 Mar 2013 | by Alex Brownsell
The TV and cinema campaign, created by JWT London, sees the brand adopt the strapline "This is ...
Virgin Atlantic's top marketer Simon Lloyd on making the airline 'irresistible'
07 Mar 2013 | by Alex Brownsell
tribute to the airline's 'superhero' staff. The TV and cinema campaign, by RKCR/Y R, showed the staff ...
A brand is born
07 Mar 2013
highlight was filming the cinema spots. Kevin got to revisit some of his famous roles Apollo 13, A Few ...
Three "the pony" by Wieden & Kennedy
06 Mar 2013
supported by cinema, outdoor and social media activity. In addition, people can customise their own dancing ...
E.ON ends acquisition hunt in favour of loyalty marketing
05 Mar 2013 | by Matthew Chapman
. E.ON will also run a cinema ticket giveaway, which will coincide with it returning to cinema ...
From creative to director
28 Feb 2013
page that needs to be transposed to the screen, be that television, cinema, online or wherever. Both ...
Catherine Ogilvie - The sound of Tinseltown
22 Feb 2013 | by Mark Banham
contribution to the cinema industry....subtle touch of Hollywood, as we pass the in-house digital cinema and listen to Dolby sound effects ...
From clicks to yardsticks
07 Feb 2013 | by Simeon Duckworth
Orange association with cinema probably doesn't stack up in the world of econometrics. Marketing needs ...
Lurpak "good, proper food" by Wieden & Kennedy
07 Feb 2013
Lurpak has released an ad campaign, by Wieden Kennedy, spanning TV, cinema, press, out-of-home ...
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