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Brands harness the power of online games to engage with consumers

encouraged players to recruit additional participants. Oli Christie, creative director at Inbox-DMG, which ...

Close-Up: Should agencies hand over their IP?

have to be careful what we do with it and how it's negotiated," Neil Christie, the managing director of ...

Close-Up: Should the IPA change its fee system?

?" Neil Christie, the managing director of Wieden member of the IPA "The IPA is in complete denial ...

Brand Health Check: Playboy

revenue to fall by 27% this quarter. Hefner's daughter, Christie, resigned from her role as chief ...

Spoof viral ads - threats and opportunities

Neil Christie says that while he welcomes all the 'spoofs, piss-takes, and tributes' that have appeared ...

 

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