Rajar Q1 2013: Views from Mindshare, RadioWorks and UM London
17 May 2013 | by Maisie McCabe
s] Xfm and Christian O Connell on Absolute performing well." ...
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Nokia and McDonald's among the takers for C4's ad offer
17 May 2013 | by Priyanka Mehra Dayal
The channel s commercial data initiative uses viewer registration information to allow advertisers to target the seven million TV buying users better. It uses data such as audience demographics, location and behavioural patterns on the 4oD platform. Microsoft, O2 and Unilever are some ...
'Have a higher purpose and do the right thing': O2 chief Ronan Dunne's tips for the top
17 May 2013 | by Rachel Barnes
Ronan Dunne, chief executive of Telefonica (O2), shares his top five tips for getting to the top
Polycell gets cheeky in crack-filler campaign
17 May 2013 | by James Swift
is considering a TV launch later in the year. The spot was created by Stephen de Wolf, Alex Delaney and Oli O ...
Marketing Leader of the Year: The candidates - Christian Woolfenden
17 May 2013
Christian Woolfenden, global marketing director at Paddy Power tells Elen Lewis, editor
Polycell "no more unsightly cracks" by 18 Feet & Rising
17 May 2013
to bring it to TV. It was created by Stephen de Wolf, Alex Delaney and Oli O'Neill, and directed by Simon ...
Campaigns case study: Caribbean islands force VAT U-turn
17 May 2013 | by Alex Benady
and Caicos Islands. Second opinion James O Keefe, founding partner, Tetra Strategy ...
News round-up: StreetGames, Sports Direct and Albion Drive
17 May 2013
and global healthcare MD Anne de Schweinitz. Ruder Finn has poached Vicky O'Connor from Cohn Wolfe ...
ICO: 'Consumers are not interested in privacy'
16 May 2013 | by Matthew Chapman
from EE, Vodafone and O2, reassured marketers about the anonymity of Weve s data. Speaking after ...
Marketing Leader of the Year poll - only one day left to vote!
16 May 2013
. Christian Woolfenden Marketing director, Paddy Power The Woolfenden pitch Few marketers have made ...
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