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06 Oct 2011 | by Neil Dawson, Chief executive, BETC London
Erickson/Mindshare 25 14= ( ) Kia Rio Innocean/MPG 25 14= ( ) Christian ...
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Do shock tactics such as Benetton's latest campaign still work in 2011? The Marketing Society Forum
01 Dec 2011
, COMMERCIAL DIRECTOR, PARFUMS CHRISTIAN DIOR, UK AND IRELAND Benetton has a history of provoking debate and ...
Will there be problems when it comes to defining 'sexualised' ads?
15 Jun 2011 | by Staff
. NO - IAN McLERNON COMMERCIAL DIRECTOR, PARFUMS CHRISTIAN DIOR UK IRELAND The proposed ...
Brand Health Check: Oddbins
14 Apr 2011 | by Rachel Barnes
Parfums Christian Dior UK and Ireland. Diagnosis: Two experts on how Oddbins can get the drinks flowing ...
How brands can reach bloggers
04 Mar 2010 | by Nicola Clark
, head adorned with a massive bow hat, took her coveted front-row seat at the Christian Dior couture show ...
Can a value proposition apply to every sector?
10 Nov 2009 | by Amy Golding
Parfums Christian Dior, UK and Ireland, says that retailers only create value ranges when there is a ...
Do brands benefit from kick-starting the Christmas season this early?
15 Sep 2009 | by Staff
, commercial director, Parfums Christian Dior, UK Ireland The media say Christmas gets earlier every year ...
Coty appoints Renato Semerari president of mass-market brands
14 Apr 2009
LONDON - Renato Semerari, a former Procter & Gamble and Christian Dior marketer, has been named...marketing director of Parfums Christian Dior and president and CEO of Guerlain. Semerari has most ...
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