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The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

25 Nov 1999 | by JANE BAINBRIDGE

1954 by Leo Burnett himself, on a farm near Chicago. Before the cowboy s introduction, the brand was ...

The dotcom Wars Internet start-ups are eschewing online marketing for traditional ads as they compete for a share of the market, Gordon MacMillan writes

10 Sep 1999 | by Gordon MacMillan

, group president for North America at Leo Burnett Chicago, concurs: 'I would say about 50 per cent of the ...

DIRECT: Briefs

19 Aug 1999 | by IAN DARBY

more than a decade. Kitcatt decided against taking a post based at the Chicago HQ of parent company ...

NEW MEDIA: Briefs

12 Aug 1999 | by IAN DARBY

follows Agency.com s acquisition of companies in Singapore and Chicago, and its investment in Pictoris ...

Britannica updates its image for web assault

05 Aug 1999 | by LUCY BARRETT

years. Britannica, which is owned by the University of Chicago, is relaunching its old web site ...

 

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