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Top five most shocking marketing blunders

04 Apr 2013 | by John Reynolds

to war veterans' charities. 2 - Hoover s 20m free flight blunder This ill ...

Olympic sponsors abandon London Mayor's sports legacy projects

05 Feb 2013 | by John Reynolds

of charity Join In. Lloyds TSB was unavailable for comment, while a BT spokesman said the brand ...

Npower switches marketing to focus on charity ties

04 Dec 2012 | by Matthew Chapman

of partnerships with charities to improve its brand perception....The energy company is looking to reinvest the 7m a year it will save from the ending of its deal with the Football League in community-led initiatives that will follow in the footsteps of its flagship charity partnership with Macmillan Cancer Support. Npower's three-year sponsorship of the League ends in May. Last ...

Energy sector prepares for marketing unheaval

28 Nov 2012 | by Matthew Chapman

), because the fifth tariff is the Age UK Energy package (offered in partnership with charity Age UK), which ...

DMA issues call centre guidelines to protect dementia sufferers

28 Nov 2012 | by Matthew Chapman

and telemarketing council has produced the guidelines in conjunction with charities including Alzheimer s Society ...

Reaching gay consumers: beyond the 'pink pound'

09 Nov 2012 | by Trevor Hardy, founder, The Assembly

TO GAY CONSUMERS: GAY RIGHTS CHARITY STONEWALL SETS OUT ITS 10-POINT GUIDE Incorporate gay ...

Vodafone calls in Open Road for CSR brief

12 Jul 2012 | by Matt Cartmell

The Vodafone Foundation, which provides funding to charities, along with publishing an annual sustainability ...

Carphone Warehouse hands Freud Communications brief to JCPR

27 Jun 2012 | by Alec Mattinson

for services to the mobile comms industry and charity . ...

'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

. She has been travelling for a year while advising a charity based in London on a product launch ...

O2 launches review ahead of customer experience revamp

21 Mar 2012 | by Matthew Chapman

such as money, ticketing and charity projects. O2 is trying to mirror the success of Apple, which maintains a ...

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