The week in Marketing: 28 October 2008
28 Oct 2008 | by Staff
will also be available on branded cards in Asda stores. Missing on milk packs Charity Missing ...
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Marketing Direct: List Report 2009
24 Feb 2009 | by Noelle McElhatton
waste in cold data,' says Chris Mitchell, insight development director at HDP. 'The charity was ...
National Trust hands legacy brief to TDA
18 Mar 2008 | by Ed Kemp
campaign targeting one segment of the charity s 3.5m-plus members. Separately, The National Trust and The ...
Charity marketing techniques lose their magic
05 Feb 2008 | by Emma Rubach
LONDON - Charity marketers are having to adapt their strategies to lift donor numbers and build on.... Traditional methods such as cold mailings are beginning to lose their edge for some. HIV and AIDS charity ...
Third of charity mail unopened
25 Sep 2007 | by David Tiltman
LONDON - Direct mail's efforts to rid itself of its 'junk mail' tag are having little impact, with 21% of all mailings still thrown away unopened.
Charities retain faith
25 Sep 2007 | by Robert McLuhan
Interest in charity seems to be depleting, indicative of a market affected strongly by headlines ...
Macmillan set to pool tasks in single shop
16 Jan 2007 | by by Ed Kemp
The charity currently works on a project basis with agencies including direct shop Harrison ...
Direct news: Direct mail code for fundraisers
13 Sep 2006
existing Code of Fundraising Practice on reciprocal charity mailings, which carry information about another ...
Direct News brief: Macmillan Cancer Relief hires Cascaid
30 Nov 2005
project.The results will help the charity update its newsletter and drive future direct fundraising programmes.
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