Search results for "Charities"

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Charities: when money's too tight to mention

16 Sep 2011 | by John Reynolds

Brands securing tie-ups with charities are tending to reduce their focus on a financial angle in...between brands and charities is changing. The days of a brand donating a slew of money to a charity and ...

Close-Up: Should charities pay for advertising?

13 Feb 2009

associated with the Games would be enough to tempt most advertising agencies. It's a tactic that charities ...

Brand barometer: Children's charities, which one is most prominent online?

05 Apr 2012 | by Gemma Charles

Save the Children is the most prominent, with NSPCC, Barnardo's and UNICEF UK closely behind.

Charitable status hits high street

16 Jun 2004 | by Alexandra Jardine

Charities are recognising the value of taking a more commercial approach to their retail outlets...commercial retailers. Charities are by no means new to the high street; Oxfam opened the first charity shop ...

Cancer groups in message rethink

05 Jan 2006

media strategies from major charities to combat the disease.... While cash continues to be pumped into research for treatment and cures, cancer charities are ...

MEDIA ANALYSIS: A chance to reach the world's media

28 Feb 2008

Steven Spielberg's resignation as an adviser to the Beijing Olympics has given charities a platform.... Human Rights Watch, Amnesty International, and a handful of NGOs and charities have found themselves in ...

Red Cross: 'Crisis' ad is a compelling and potentially effective way of repositioning the charity

30 Oct 2012 | by Craig Mawdsley, chief strategy officer, AMV BBDO

It's well accepted now that marketing in Britain's big charities is world-leading and every bit as

Editorial: There's a time and a place to shock

19 Oct 2007

With so many charities vying for attention, the temptation to run advertising that features graphic

Close-Up: Live issue - It's all about the work - the charity work, that is

31 Aug 2007

Agencies should be more vocal about the good they and their staff do for charities and their

Aviva grateful for comic relief in turbulent times

19 Aug 2011 | by John Tylee

Can Norwich City's promotion to the Premier League and a tie-up with children's charities do for...group's association with charities dedicated to helping street children across the world is a logical ...

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