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IAB targets charities with downloadable search marketing toolkit

Charities looking to exploit the marketing potential of search are being given a helping hand by...best-practice case studies to show less experienced charities and other not-for-profit organisations how ...

What makes direct mail work for consumers?

The survey revealed that 21% of all mailings are thrown away unopened and charities are among the ...

Just Health to drive consultation on modern HIV provision

treatment for HIV, wants to consult policymakers, charities, patients and clinicians on the case for HIV ...

Payday loan ads may be 'reined in'

those by charities offering free advice. ...

Christmas Day online sales tipped to be a record at £153m

be made on Visa cards on Christmas Day. Charities could see a boost in donations on Christmas Day ...

#aoty12: Insight Agency of the Year - Best of the Rest

several charities, including the British Heart Foundation and the homeless charity St Mungo ...

Northern & Shell to unveil £40.2m post-tax profit

since launching in October. Charities including Dementia UK, The Alzheimer s Society, Mencap, BTCV, The ...

Adwatch (Nov 2) - Top 20 recall: The Health Watch

charities, so players could choose which game (and hence which charity) to support. They built a website and ...

Nielsen reports 10% drop in direct mail volumes

channels, but the trend is not all one-way. Charities have increased their mailing activity by 7%, and ...

Direct mail data not clean enough yet

mail, charities continue to be among the worst offenders. A third of their mail is unopened, accounting ...

 

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