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CHARITIES: A giving relationship

Charities have pioneered many of the relationship marketing techniques now being adopted by...Charities have pioneered many of the relationship marketing techniques now being adopted by ...

Charities retain faith

LONDON - Charities have been hit hard by declining response rates from their direct mail in recent.... Perhaps surprisingly, the pressures appear to be resulting in greater volumes of mail from charities, not ...

Charities unite in donor appeal

Six of the country s best-known charities are linking up for the first time to create a single TV...Six of the country s best-known charities are linking up for the first time to create a single ...

Direct mail: Charities retain faith

Despite declining returns, charities' spend on direct mail has grown as they seek to stand out in a

Charities must personalise communications to boost loyalty

LONDON - Charities must customise their communications if they want to increase loyalty among...will see significantly lower drop-out rates and cancellations than charities that do not, according to ...

Everyclick launches online fundraising site for charities

LONDON - Search engine Everyclick is launching a website which offers UK charities access to a...for smaller charities which have not been able to fundraise online. Only 41% of charities with a ...

Charities join to host web fundraising seminar

LONDON - Charities will be given advice on improving the fundraising performance of their websites...charities are missing the internet's fundraising potential and should be measuring their performance through ...

DIRECTWATCH: Charities to pool DM resources

A group of charities, including Oxfam and the NSPCC, are combining their direct marketing...A group of charities, including Oxfam and the NSPCC, are combining their direct marketing ...

Experian helps GuideStar provide insight into charities

167,000 registered charities in England and Wales....public to find out about international, national and local charities. The project saw Experian team up ...

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