Direct mail data not clean enough yet
25 Sep 2007 | by Robert McLuhan
mail, charities continue to be among the worst offenders. A third of their mail is unopened, accounting ...
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Marketing Direct: List Report 2009
24 Feb 2009 | by Noelle McElhatton
Non-responders: Equifax SECTOR KEY: A: Academic; Ag: Agencies; Au: Automotive; Ch: Charities; Comp ...
Nielsen reports 10% drop in direct mail volumes
24 Sep 2007 | by Robert McLuhan
channels, but the trend is not all one-way. Charities have increased their mailing activity by 7%, and ...
Marketing League Table: Contact centres
02 May 2007 | by Amanda Nottage
235,000 registered charities,' says Ian Hamerton, its national call centre manager. 'We ask a lot from our ...
Top contact centre league table
01 May 2007 | by Amanda Nottage
235,000 registered charities, says Ian Hamerton, its national call centre manager. We ask a lot from our ...
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