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Third of charity mail unopened

A study for Marketing by Nielsen Media Research shows charities are among the biggest offenders ...

Charities retain faith

LONDON - Charities have been hit hard by declining response rates from their direct mail in recent.... Perhaps surprisingly, the pressures appear to be resulting in greater volumes of mail from charities, not ...

Direct mail data not clean enough yet

mail, charities continue to be among the worst offenders. A third of their mail is unopened, accounting ...

Nielsen reports 10% drop in direct mail volumes

channels, but the trend is not all one-way. Charities have increased their mailing activity by 7%, and ...

Ecclesiastical hands direct work to Entire

encompass charities, care homes, schools, nurseries and heritage properties as well as home, travel and ...

Big Lottery Fund in direct agency hunt

2004 to assume the responsibilities of the National Lottery Charities Board, the New Opportunities Fund ...

 

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