Marketing's Top 100 Direct Mail advertisers 2008
01 Oct 2008 | by Richard Abbott
. Charities, the third biggest, have collectively cut mail budgets by 5.6% to 216.6m. However, there is some ...
Non-responders: Equifax SECTOR KEY: A: Academic; Ag: Agencies; Au: Automotive; Ch: Charities; Comp ...
. Charities, the third biggest, have collectively cut mail budgets by 5.6% to 216.6m. However, there is some ...
charities and mail order combined. Agencies claim that the focus has switched from loans and mortgages to ...
mail, charities continue to be among the worst offenders. A third of their mail is unopened, accounting ...
channels, but the trend is not all one-way. Charities have increased their mailing activity by 7%, and ...