Unopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
%, behind charities and mail-order companies. While the past 12 months have become tougher for finance ...
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Marketing Direct: List Report 2009
24 Feb 2009 | by Noelle McElhatton
Non-responders: Equifax SECTOR KEY: A: Academic; Ag: Agencies; Au: Automotive; Ch: Charities; Comp ...
Marketing's Top 100 Direct Mail advertisers 2008
01 Oct 2008 | by Richard Abbott
. Charities, the third biggest, have collectively cut mail budgets by 5.6% to 216.6m. However, there is some ...
Capital One plunges down list of biggest direct mail spenders
30 Sep 2008 | by Richard Abbott
522.9m; while number two category mail order has fallen by almost 20% to 352.7m. Charities, the third ...
Top 100 direct mail advertisers: financial-services brands
30 Sep 2008 | by Robert McLuhan
charities and mail order combined. Agencies claim that the focus has switched from loans and mortgages to ...
Children's charity NCH appoints fundraising agency
04 Jun 2008 | by Ed Kemp
voluntary donations. Despite being one of UK's biggest children's charities, the NCH says it only has 1 ...
National Trust hands legacy brief to TDA
18 Mar 2008 | by Ed Kemp
, but is keen to consolidate its position as competition from rival charities grows. The National ...
Charity marketing techniques lose their magic
05 Feb 2008 | by Emma Rubach
for charities' fundraising and marketing departments, the challenge is to keep donors' cash flowing...Organisations and Charities Aid Foundation Giving Report, suggesting that worries about an imminent recession ...
Third of charity mail unopened
25 Sep 2007 | by David Tiltman
A study for Marketing by Nielsen Media Research shows charities are among the biggest offenders ...
Charities retain faith
25 Sep 2007 | by Robert McLuhan
LONDON - Charities have been hit hard by declining response rates from their direct mail in recent.... Perhaps surprisingly, the pressures appear to be resulting in greater volumes of mail from charities, not ...
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