Nielsen reports 10% drop in direct mail volumes
24 Sep 2007 | by Robert McLuhan
channels, but the trend is not all one-way. Charities have increased their mailing activity by 7%, and ...
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Direct mail data not clean enough yet
25 Sep 2007 | by Robert McLuhan
mail, charities continue to be among the worst offenders. A third of their mail is unopened, accounting ...
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