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Should charities consider brand extensions to help boost revenue?

the question as to whether other charities could benefit by following suit...works for Children in Need. Like most charities, we have a range of licensed products, which we use to ...

Marketing Mole: Who does Google think you are? - Ian MacArthur, Creative director and head of brand marketing, NSPCC

's feed delivers an excellent snapshot of his views. Action - Like many charities, the NSPCC attracts ...

Me & My Mentor

professional opportu-nities that exist within charities. People tend to underestimate those working in the ...

From our Readers - Bankers are not all 'a bunch of bastards'

under threat, and many charities find themselves in dire straits.

Opinion: Why charities should be less charitable

Charities are businesses that want to relieve you of the contents of your wallet faster than you...to the woe. For charities, the picture is of a particularly gloomy hue. So, how to arrest the slide ...

Danny Rogers: New book reignites a critical debate

contributes: its ability to make government more transparent; to give charities and NGOs a stronger voice; to ...

Ian Monk: Charity donations call for discretion

It is going to be a good year for giving despite the fact that charities see dwindling public...appear understated. In touch economic times, charities may become avaricious in the demands they make on ...

 

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