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DIRECT: Briefs

13 May 1999 | by ANNE-MARIE CRAWFORD

time. WWAV Rapp Collins West is developing a 60-second ad breaking this week on Channel 4, Channel 5 ...

HOTLINE

26 Feb 1999 | by KAREN YATES

sister Interpublic Group agency, Universal McCann. Channel 5 is understood to have asked the ...

FIELD MARKETING: Demonstrating digital - When digital TV was launched last year, electrical retailers were already up to speed on its benefits thanks to the support of an army of field marketers. Ken Gofton reports

28 Jan 1999 | by KEN GOFTON

s still not clear when ONdigital will carry Channel 5. ONdigital, unlike Sky, also faces ...

NEW MEDIA: CWC tests ads for niche brand Internet Lite

29 Oct 1998 | by PHIL REDDING, Deputy md pres.co (former

, breaks this week on Channel 5 and satellite, and will run initially for six weeks. It features the ...

BSkyB plans DM push for digital TV custom

23 Apr 1998 | by DANNY ROGERS

vice-president marketing, would become caretaker marketing director following Jim Hytner s departure to Channel ...

MEDIA: Choose your weapon - How do you reach your target and how much will it cost? Andy Fry asks media buyers how they found their way through the maze

16 Apr 1998 | by ANDY FRY

, digital television, the Internet, Channel 5, broadcast sponsorship, men s magazines, national commercial ...

Direct Marketing: On-screen rivalry - Channel 5’s new text service is set to compete with

06 Nov 1997 | by RACHEL MILLER

is one of the great Cinderella mediums, says Robbie Alexander, sales director of 5Text, Channel 5 ...

Advertising & Promotion: Direct Marketing - Channel 5

02 Oct 1997 | by LISA CAMPBELL

Client: Channel 5; Kevin Coyne head of customer services...Client: Channel 5; Kevin Coyne head of customer services Campaign: Communal Aerial ...

CAMPAIGNS: Lexis gives G&T a fresh sparkle - Integrated Marketing

05 Sep 1997 | by NICK PURDOM

4 s the Big Breakfast, and Channel 5 News all ran the story. In terms of radio coverage, Radio 5 ...

Marketing supplement on Telemarketing & DRTV: State of the Art - Busy autumn ahead for direct marketers

28 Aug 1997 | by Ken Gofton

Jersey (September 3 to 5). Speakers include David Elstein of Channel 5, David Stubley and Ruth ...

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