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BACKBITE

26 Sep 1997 | by JOHN OWEN

Channel 5, there seems no end to the number of perfectly good brands whose perfectly good agencies ...

Asda becomes first retailer to join Spice trade

25 Sep 1997 | by JULIAN LEE

special Impulse body spray and Channel 5 called on their services for its launch earlier this year. ...

MEDIAWATCH: A weekly look at the ten most advertised brands, where they appeared and which agencies bought the campaigns

25 Sep 1997 | by DANNY ROGERS

Coronation Street, Inspector Morse and Heartbeat. Channel 5 s 9pm films with a romantic slant - Sommersby ...

MEDIA: Has the ITC got it wrong? - Last week’s decision by the ITC to reject demands for more commercial airtime was met with dismay and some bewilderment. Amanda Lutchford finds out whether advertisers’ appeals were given a fair hearing

25 Sep 1997 | by AMANDA LUTCHFORD

was made after consultation with ITV, Channel 4, Channel 5, the advertising industry and consumer ...

MARKETING MIX: HOBBY HORSE - Strategy is the key to beating media inflation

25 Sep 1997 | by JERRY BUHLMANN, MD of BBJ Media Service

understands that, with the programme-buying power of satellite, Channel 5 and Channel 4, this trend will ...

TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

19 Sep 1997 | by MIKE DAVIS, managing director of Leagas

Holy Grail on Channel 5 would have appealed to a similar audience. Six ads ran in the first ...

Lowes unveils Express TV campaign

19 Sep 1997 | by ANNA GRIFFITHS

, Channel 4 and Channel 5, runs until November. It was written by Vince Squibb and art directed by Paul ...

FORUM: Who will come out on top in the TV negotiations? - The TV negotiating season is upon us once more. It promises to be the most competitive market ever, with ITV’s three sales houses lining up against Channels 4 and 5 and also two strong sate

19 Sep 1997 | by ALASDAIR REID

order) is: Laser, Carlton, TSMS, Channel 4, GMTV, Channel 5, Sky and Flextech. ITV, as usual, the team ...

Ad bodies stand up to ITC on minutage issue

19 Sep 1997 | by Pippa Considine

allow centre advertising breaks in half-hour documentaries on Channel 4, Channel 5 and ITV. ...

BST to hit TV licence evaders in BBC drive

19 Sep 1997 | by ANNA GRIFFITHS

ten-second cutdowns, will run on ITV, Channel 4, Channel 5 and cable and satellite channels. The ...

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